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新闻传播学专业英语
栗文达著赵树旺白杨编著
I S B N

978-7-5657-3225-6

出版时间

2022-07

出版社

中国传媒大学出版社

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关键词：
新闻学传播学英语高等学校教材
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  • 再版前言
  • Unit 1 Journalism
    试读购买
    1. 1 Understanding Journalism
      1. Change of journalism
      2. Professional and ethical standards
      3. Future of journalism
    2. 2 Elements of News Values
      1. Timeliness, freshness
      2. Nearness, proximity
      3. Prominence
      4. Unusualness, oddity
      5. Conflict
      6. Suspense
      7. Emotion, human interest
      8. Consequence, impact or significance
    3. 3 Normative Theories of Press
      1. Authoritarian theory
      2. Libertarian theory
      3. Social responsibility theory
      4. Soviet media theory
      5. Development theory
      6. Democratic-participant theory
  • Unit 2 Data Journalism
    试读购买
    1. 1 Understanding Data Journalism
      1. Empirical journalism, or data in service of stories
      2. Data visualization
    2. 2 Power of Data Journalism
    3. 3 The Function of Data Journalism
      1. Data allows journalists to more authoritatively verify claims
      2. Data allows journalists to tackle bigger stories
      3. Data makes it easier to find new stories
      4. Data enables journalists to better illuminate murky issues
      5. Data can offer detail and distance
      6. Data offers the potential to be more transparent
      7. Data can make reporting more efficient
  • Unit 3 Newspaper
    试读购买
    1. 1 Who Killed the Newspaper?
    2. 2 The Print Apocalypse and How to Survive It
    3. 3 The New York Times Is Winning at Digital
      1. Leveraging customer data to increase subscriptions
      2. A new mindset of agile product experimentation
      3. Intense leadership focus on digital
      4. Cross-silo collaboration built on trust
      5. A complete rebuild of the technical stack
  • Unit 4 Magazine
    试读购买
    1. 1 Printed Magazine Is Changing
    2. 2 Magazine Business Model
      1. The magazine business model is like Wile E. Coyote in mid-air
      2. Print magazines supporting a business model other than a magazine business model have a more promising future
    3. 3 Future of Magazines
      1. Future of magazine advertising impacted by shift of ad spending online
      2. Future of magazine publishers shows more consolidation
      3. Future of magazines print editions
      4. Magazine’s future includes events and sponsored content
  • Unit 5 Book
    试读购买
    1. 1 Book Categories
      1. Trade books
      2. Textbooks
    2. 2 Far from Dead: The 10 Largest Book Publishers in the World
      1. Pearson
      2. Reed Elsevier
      3. Thomson Reuters
      4. Penguin Random House
      5. Wolters Kluwer
      6. Hachette
      7. Grupo Planeta
      8. McGraw-Hill
      9. Holtzbrinck
      10. Scholastic Corp
    3. 3 Where Is Publishing Headed?
  • Unit 6 Radio
    试读购买
    1. 1 Five Companies That Will Define Future of Radio
      1. Stitcher Radio
      2. Pandora
      3. Spotify
      4. National Public Radio
      5. Clear Channel
      6. Other players forging radio’s future
    2. 2 Name That Tune-in
    3. 3 Time to Embrace Digital
  • Unit 7 Television
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    1. 1 Television Companies in the United States
      1. Television channels and networks
      2. Broadcast television
      3. Major broadcast networks
      4. Non-commercial television
      5. Cable television
      6. Internet services
    2. 2 Television Is Spreading in New Directions
      1. Have content, will travel
      2. An international beauty contest
    3. 3 Personalized Future
      1. Rise of streaming and on-demand
      2. Interactive content
      3. Personalized instead of packages
      4. Original content with limited restrictions
  • Unit 8 Movie
    试读购买
    1. 1 Hollywood’s Big Five
      1. Walt Disney Studios
      2. Sony Pictures
      3. NBC Universal
      4. Viacom CBS
      5. Warner Bros. Discovery
    2. 2 Big Data Analytics Is Changing Film
      1. How big data can affect film industry
      2. Big data of film industry
      3. Big data analytics already being used for film industry
      4. How big data will help film industry
    3. 3 Five Emerging Trends Reshaping Film Industry
      1. Practical effects make a major comeback
      2. Smaller-budget films are being debuted online
      3. Increased social commentary in film
      4. Celebrating and incorporating diversity
      5. Handheld shots
  • Unit 9 Internet
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    1. 1 Welcome to Your World
    2. 2 The End of Mass Media: Coming Full Circle
    3. 3 Social Media: The People Formerly Known as Audience
      1. A new role for journalists
      2. The feeling is mutual
  • Unit 10 Artificial Intelligence
    试读购买
    1. 1 The Future Is Already Here
    2. 2 Role of AI
      1. AI in controlling bias
      2. AI in social media
      3. AI in automated journalism
    3. 3 Today and Future for AI and Journalism
      1. What’s currently happening?
      2. Access and strategize
      3. The question of ethics
      4. Future for AI and journalism?
  • Unit 11 Big Data
    试读购买
    1. 1 The New Hero in Media Industry
      1. Taking care of customers
      2. See through the customer’s eyes — optimize
      3. Making people mad with ad
      4. Content is the king
    2. 2 Big Data Technologies Are Impacting Journalism
      1. Established process, new technology
      2. The urgent need for analysis
      3. Bringing technology into [or above?] the fold
    3. 3 Use of Big Data in Social Media
      1. The concept of big data as presented through social media
      2. Marketing strategies must adapt to more automation
      3. Big data as social media analytics
      4. Major ways in which big data is impacting social media marketing
  • Unit 12 Media Convergence
    试读购买
    1. 1 Understanding Media Convergence
      1. Economic convergence
      2. Organic convergence
      3. Cultural convergence
      4. Global convergence
      5. Technological convergence
    2. 2 The Good, the Bad and the Ugly
      1. The good
      2. The bad
      3. The ugly
    3. 3 Changing Relationship
      1. Changing relationship with the media
      2. Changing relationship with the internet
      3. Changing economics of media and the internet
  • Unit 13 Communication
    试读购买
    1. 1 What Is Communication?
      1. Information communication revolutions
      2. Verbal communication
      3. Nonverbal communication
      4. Effective communication
      5. Barriers to effective communication
      6. Communication noise
      7. Nonhuman communication
      8. Communication as academic discipline
    2. 2 Human Communication
      1. Definition of human communication
      2. Forms of human communication
    3. 3 Mass Communication
      1. Field of study
      2. Major theories
      3. Methods of study
  • Unit 14 Communication Models
    试读购买
    1. 1 Lasswell’s Model of Communication
      1. Concept and usage
      2. Development and criticism
    2. 2 Osgood-Schramm Model of Communication
    3. 3 Riley & Riley Model of Communication
      1. Riley & Riley Model:
      2. Who is this primary group?
      3. Importance of the model
  • Unit 15 Communication Effects
    试读购买
    1. 1 Agenda Setting Theory
      1. History and orientation
      2. Core assumptions and statements
      3. Priming
      4. Criticism
    2. 2 Spiral of Silence Theory
      1. Theory
      2. The framework is based on a few assumptions
      3. Criticism
    3. 3 Cultivation Theory
      1. Criticism
  • 参考译文
    试读购买
    1. 新闻学
      1. 理解新闻
      2. 新闻价值要素
      3. 媒介规范理论
    2. 数据新闻
      1. 理解数据新闻
      2. 数据新闻的力量
      3. 数据新闻的功能
    3. 报纸
      1. 谁杀死了报纸？
      2. 印刷业的末世之灾和生存之道
      3. 《纽约时报》赢在数字化
    4. 杂志
      1. 印刷杂志正在改变
      2. 杂志商业模式
      3. 杂志业的未来
    5. 图书
      1. 图书类别
      2. 远未衰亡：全球十大图书出版商
      3. 出版路在何方？
    6. 电台
      1. 界定电台未来的五家公司
      2. 为收听音乐命名
      3. 拥抱数字化正当其时
    7. 电视
      1. 美国电视业
      2. 电视传播新动向
      3. 个性化的未来
    8. 电影
      1. 好莱坞五巨头
      2. 大数据分析正在改变电影业
      3. 重塑电影业的五个新兴趋势
    9. 网络
      1. 欢迎光临你的世界
      2. 大众传媒的终结：昔日重来
      3. 社交媒体：曾经被称为受众的人们
    10. 人工智能
      1. 未来已来
      2. 人工智能的角色
      3. 人工智能和新闻业的现状与未来
    11. 大数据
      1. 传媒业的新英雄
      2. 大数据技术正在影响新闻业
      3. 社交媒体中的大数据应用
    12. 媒介融合
      1. 理解媒介融合
      2. 亦好亦坏亦邪
      3. 改变关系
    13. 传播学
      1. 什么是传播？
      2. 人类传播
      3. 大众传播
    14. 传播模式
      1. 拉斯韦尔传播模式
      2. 奥斯古德—施拉姆传播模式
      3. 赖利夫妇传播模式
    15. 传播效果
      1. 议程设置理论
      2. 沉默的螺旋理论
      3. 涵化理论
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